Coach Rating: Brian Daley at Alabama A&M University

Women's Softball

Brian Daley

Head Softball Coach

Alabama A&M University

NCAA DI • Southwestern Athletic Conf. | SWAC

Inappropriate Coaching & Unpredictable Behavior

Date: December 16, 2025

By Athlete

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"Players were cussed at, demeaned, made to feel worthless, constantly verbally/mentally abused, and experienced significant anxiety and misery. He never ever apologized but blame the players for his behavior. He's very manipulative and can dress it up real good. The environment is very toxic. The assistant coaches are scared too. The assistant coaches blame every meltdown on him being old (70). He's just not a good person or coach. And the assistants know this is true. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

All 3 Coaches Need To Go

Date: December 3, 2025

By Other

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"Coach Daley is a bully. I heard that he tries really hard to conceal it, but the bully in him has reared its ugly head. He doesn’t know how to strategize the game of softball. I think admin needs to think about their coaching selections again. This is not working."

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Team Cuts By Daley Leave Almost No Black Athletes At An Hbcu

Date: September 15, 2025

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"Nearly every Black player was cut, with only Daley’s fellow coach’s daughter remaining. Two new Black athletes were brought in, but whether they’ll actually get to play remains to be seen. At an HBCU, the lack of Black representation after cuts raises serious questions about bias and discrimination. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Brian Daley: The Narcissist Running Alabama A&M Softball

Date: August 12, 2025

By Other

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"At 70, Coach Brian Daley leads an HBCU team in Alabama while favoring white and Hispanic athletes, sidelining Black talent, telling players he hates Alabama, refusing to invite his family to live here or attend games, shunning the community, and making it clear he’s only here for a paycheck. AD Bryant supports him whole heartedly!!!!"

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Bryant And Wims: Protecting Discrimination At An Hbcu

Date: August 12, 2025

By Other

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"At an HBCU built to celebrate Black talent, Coach Brian Daley targeted Black female athletes, and instead of stopping it, AD Dr. Paul Bryant and President Dr. Daniel K. Wims stood by him. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Follow Up To “Favoritism Over Performance”

Date: July 30, 2025

By Athlete

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"Coach Daley created the hostile, divided culture, and AD Bryant allowed it to continue. One of the favorites even sympathized with abused players through tears. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Favoritism Over Performance

Date: July 30, 2025

By Athlete

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"“One of the best coaches I’ve ever had” — that’s easy to say when you were one of the favorites. I wasn’t. I watched one player lead the team and rank 6th in the SWAC in strikeouts, yet still get named MVP. Another got the Bulldog Award for leadership, even though she mostly kept to herself or the other favorites. A decent hitter with poor defense was never held accountable. And the assistant coach’s daughter? Always protected. Meanwhile, the rest of us were demeaned, verbally and psychologically abused, benched, had our scholarships or playing time reduced or were cut entirely. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

I Graduated But Left Broken By Coach Daley

Date: July 30, 2025

By Athlete

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"I gave everything to this program, but Coach Daley and Coach Hewitt left me mentally broken. I didn’t walk away or get cut, I graduated — but I left drained, hurt, and nothing like the player I once was. They created a toxic environment built on fear, favoritism, and silence. To the girls who’ve already committed: if you’re not a favorite, protect your mental health. Speak up early. Don’t lose yourself trying to survive a system that only supports a chosen few. You deserve so much more than what we endured."

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Athletes Suffer From These Coaches.

Date: July 27, 2025

By Parent

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"These reviews are exactly as Brian Daley comes. He does not communicate, he does not value players, and he does not give feedback. What is very good at is tearing athletes down, not working with players unless you kiss his you know what, and gossiping about his players to their own teammates like a 12 year old girl. As far as “Coach Hewitt and Coach Rico leading the team to more of a winning record” this team had more than 50% of transfers come in and help lead the team to a winning record. There were THREE GIRLS from the team before this past year that STARTED. It wasn’t the coaches, it was the players putting in the work that went unnoticed, the players that stayed after practice and worked on their own when coach daley would not. RECRUITS DO YOUR RESEARCH!!!!! The same reviews uplifting these coaches are gonna be the same people draining your experience. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

In Response To June 22 “Good Coaches” Review

Date: July 11, 2025

By Parent

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"As a parent, I couldn’t stay silent after reading the June 22 review titled “Alabama A&M Coaches Are Good.” I wish that were true. But what was written doesn’t reflect what many of us witnessed firsthand. Yes, the team won more, they were talented players, but their biggest wins came without Daley or Hewitt on the field. Instead of celebrating the players, those coaches responded with retaliation. Their talent was punished. Girls were cursed at, benched, suspended to sabotage games, and pushed out. Stats were manipulated to favor his picks. That .315 batting average? Ask where the player is who led it? What that review calls “purposeful practices,” these players experienced as hostile, demeaning, and psychologically damaging. And when they reported the abuse? AD Paul Bryant stayed silent and allowed it to continue. He protected the coach — not the players. To families and recruits reading both reviews: dig deeper. The wins didn’t come from coaching. They came from players the system tried to break. Ask where they are now — and ask why they’re gone. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Mental Abuse And Sabotage Games

Date: June 28, 2025

By Parent

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"Our daughters came to AAMU proud to represent an HBCU. But what they’ve endured under the current coaching staff has been heartbreaking: verbal abuse, racial insensitivity, psychological harm, and retaliation after they bravely spoke up. Some were even dismissed from the team. Coach Daley belittled a player during a game. She made an awesome play then wiped tears from her eyes because of his constant berating. Do not recommend."

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Used The Team, Then Tore It Down

Date: June 28, 2025

By Other

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"Two glowing reviews posted the same day can’t hide the truth. Brian Daley used a team that wasn’t his — only two were his recruits — to get his wins. Once he had his record, the sabotage and abuse began. Players faced verbal and mental abuse, punished for displaying HBCU culture, threatened, and benched. When they found the courage to report it to the athletic department, the abuse intensified, followed by mass dismissals. This wasn’t about building a program. It was about feeding Daley’s ego and maintaining control. A Title IX investigation is ACTIVE for a reason!!!!"

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Daly Is A Narcissist. Your Daughter Will Not Be Safe.

Date: May 15, 2025

By Athlete

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"He did not want to win with this team. He got mad when they won at Alabama State without him. This is when the sabotage began. He didn’t want to win with this team because it wasn’t “his”the verbal and psychological abuse escalated, culture was erased, constant threats of removal of team, and intentionally losing games because it didn’t fit his big ego. Daly and Hewitt are evil, narcissistic people. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Parents Of Recruits: Do Your Research!!!

Date: May 11, 2025

By Parent

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"To the incoming recruits at Alabama A&M: Please read these reviews and do your research. Parents, do your research as well. These coaches treated these girls awful, and spoke to them awful. My daughter has been playing softball since she was 7 years old. Her coaches throughout the years have always been encouraging and supportive! The coaches at Alabama A&M were degrading, did not listen to the girls and refused to give them help when they asked for it. They were the absolute worse coaches my daughter has EVER played for. In all of her years playing ball, from rec to travel to college, she has NEVER been cut from a team. I honestly don’t think coach Daley knows what to look for in a player or recognize true talent!! The girls took their concerns to the AD, NOTHING WAS DONE! The girls mental health was crushed and nobody wanted to listen to them or help!!"

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Too Much Favoritism. Not Enough Accountability.

Date: May 8, 2025

By Other

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"Coach Daley and Coach Hewitt are horrible examples of coaches. I can’t believe that the school is not answering these girls cry for help. These girls expressed their concerns to TWO assistant AD’s and there feelings were blatantly dismissed, even being told by the assistant AD for mental health that she “will be on the side of the coaches” and even took it a step further and said she will “make sure others is the athletic department know to not help” if they tried to go to someone else in the department. Do not trust these people with your daughter. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Racist, Abusive, Erased Hbcu Culture

Date: May 8, 2025

By Other

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"Coach Brian Daley reportedly referred to an opposing team’s display of HBCU pride as “low class.” Assistant Coach Rebecca Hewitt told players, “I don’t know if this is an HBCU thing, but we ain’t doing it,” in reference to their celebratory behavior. She went on to describe the music the team played as “ghetto” and said the players looked like “jumping monkeys.” Players were later forced to sign contracts agreeing not to engage in HBCU-style celebrations. At a game against Troy, AAMU players were called the N-word by opposing team members. Both Black and white players reported it to Coach Hewitt. She did and said nothing. That silence spoke volumes. These are not just inappropriate comments—they are racially charged and deeply offensive, especially from an all-white coaching staff at a historically Black university. This culture of erasure and indifference helps explain why so many players felt silenced, devalued, and ultimately discarded."

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Tik Tok Promoting An Aid In Hitting

Date: May 5, 2025

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"So coach Daley I hear has a TikTok page promoting his swing aid to use for improving hitting. How many times did he bring this out at practices??? Not many, because from my understanding several girls asked these coaches for help with their hitting. He had a tool, did he ever use it to help these girls that were asking for help? I’m not understanding his purpose for being a coach if he’s not gonna utilize something he has access to that will help these girls succeed. If my intent was to come into this program to win SWAC in 2 years, I would use anything I could to get there and prove I could do it. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

The Ratings And Reviews Say It All!!

Date: May 5, 2025

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"From the looks of these ratings, it’s very concerning about what is going on in this softball program at AAMU, and needs to be addressed immediately! If nothing is done about the issues at hand, there will no longer be a softball program. These reviews are horrible! And sounds like the coaches are too! And shame on the administrators allowing this behavior! "

1

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Don't Risk Your Daughter's Mental Health Under The Leadership Of Coach Brian Daley.

Date: May 5, 2025

By Parent

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"The athletes meet with Abiola Wilson Brigmon (Assistant AD) to share their concerns and mistreatment during the season. In those discussion, Wilson-Brigmon agreed with the athletes that the behavior was unacceptable and needed to be addressed. The mental abuse continued even after administration was notified. Shame on Abiola Wilson-Brigmon for ignoring the athletes cry-outs and normalizing this behavior. Her lack of accountability means that she agrees with the behavior and is fostered the climate of fear, intimidation and abuse. Coach Daley knew that he could get away with this inappropriate behavior because of his previous relationship/friendship with the Assistant AD and AD. You see this is extreme loyalty here.... they all worked together at Edward Waters University. Don't risk your daughter's mental health under the leadership of Coach Brian Daley. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

No One Will Protect Your Child If You Don’t. Stear Clear!

Date: May 5, 2025

By Parent

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"Coach Daley has managed to ruin this program in one year and no one seems to be on the girls side. What he did last week was a disgusting example of how these girls have been treated behind closed doors. He has lied to and manipulated them from the beginning and is continuing to lie to recruits about who he is and what it means to him to be the coach at AAMU. He has made disrespectful, backhanded comments (some hinting at race) and continuously makes excuses for his actions. All he craves is power and control and for these girls to not have a voice. If you speak up for yourself or for your teammates, you’re punished. If you plan to grow as an individual, then please don’t make the same mistake I did and allow your child to play for this man. Unless your child will kiss his butt and do everything he says like a puppet, then she will be miserable the entire year. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Highly Disappointed In This Coaching Staff

Date: May 4, 2025

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"It’s so disheartening to learn of how he did these girls at the end of the season. Didn’t even give them a chance at another year. He had his mind made up from the start he wasn’t keeping 1/2 the team cause he didn’t recruit them. That’s sorry and so disappointing! The language he used around these girls was low class, cause that’s what he displayed! There was nothing classy about this coaching staff! Some of these girls depended on their athletic scholarship to further their education and he ripped that from them! And several only had 1 year left. He was ready to get rid of them so he could bring in what HE wanted! He proved that in practices by the way he would talk to them!! All the coaches had filthy language! And used it daily!!!"

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Aamu Soft BA Ll Under Daly And Hewitt: Culture Of Ver BA L And Psychological Abuse And Favoritism

Date: May 3, 2025

By Other

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"If you’re considering Alabama A&M softball under Coach Brian Daly, know what you’re stepping into. This program has become mentally and emotionally unsafe for anyone outside his inner circle. The team began SWAC play 5–1 and would’ve been 6–0 if not for a substitution error by Assistant Coach Riches—who has no coaching experience and whose daughter was clearly favored. Daly and Hewitt were absent during that successful Alabama State series. Daly never wanted this team to win. Not only were they winning, they did it without him, and it bruised his ego and didn’t fit into with his plan. He had to stop this momentum. He escalated the abuse: profanity, suspensions, players benched without reason, berated in front of teammates, constant threats of removal, and erratic coaching decisions designed to sabotage the team’s success, He and Hewitt created a hostile environment—designed to break and ultimately discard those who were not “his” girls. Even worse, the cultural identity of this HBCU is being erased. Traditions like celebrations and cheering were banned. Players were even pressured to sign agreements stating they would not engage in traditional HBCU behavior. This team had everything it needed to make a run and WIN the SWAC championship but this coaching staff deliberately sabotaged their chances to fit their egotistical agenda. This isn’t about playing time. It’s about protecting young women from abuse and a system that failed them. To families and future recruits: Be warned—He lies with intention—saying one thing, doing the opposite, just to play mind games and keep the girls off balance. If you value integrity, transparency, and a healthy environment, this is not where you’ll find it. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Not Sure How He Got The Job

Date: May 3, 2025

By Other

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"Is this the best AAMU could get hiring these coaches? Worst coaching staff in the history of coaching. Seems they are there for a paycheck only! I could tell after each game I attended these girls had no excitement for the game, no smiles on their faces and didn’t wanna be there. I felt sorry for them cause that’s not the way it’s supposed to be as a college athlete. Hope the ones in charge do something about this before it’s too late. Good luck in the future if they continue being the softball coaches, cause this program will go NOWHERE!!"

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Start With Brian Daley And Go No Where.

Date: May 2, 2025

By Other

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"Coach Brian Daley makes it impossible to for these students to go anywhere. He has mentally destroyed so many students and I'm sorry this is taking place at my HBCU. As an alumni, I have experienced the motto "Start Here and Go Anywhere". I would love to see that experience for these softball players. He is destroying the university which many alumnus have worked so hard to maintain and cultivate. This behavior is unacceptable and cannot be allowed. I attended many of the games and experienced many of the girls leaving devastated. It appears this is just a job for Coach Daley and he is bring the university down. These young players deserve better. Shame on Coach Brian Daley and his coaching staff. Most of all shame on AAMU's president and his staff that is allowing this toxic behavior. "

0

Women's Softball

Brian Daley

Former Women's Softball Head Coach

Edward Waters University

NCAA DII • Southern Intercol. Ath. Conf. | SIAC

Poor Excuse For A College Softball Coach

Date: May 2, 2025

By Other

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Poor Communication Disorganized Intense Believes In You Creates A Great Team Culture

"Worst softball coach my daughter has ever played for. She was miserable from day 1. He does not need to be coaching girls, he has no sympathy and could care less how he talks to the girls. Dropping the F bomb during practices and during games. He’s horrible "

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Brian Daley Review

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